How a Changchun Distributor Unified Wholesale and Retail on One ERP

Company Profile / Background

The company is a Changchun-based trading firm founded in 2012 that wholesales and retails food and beverages: bottled water and drinks from brands such as Nongfu Spring and Master Kong, plus snack brands such as Oreo and Lady East. It runs two stores (one retail, one wholesale), one warehouse, four sales reps, one warehouse keeper, and four delivery trucks, serving more than 600 downstream customers. Its model leans on rep visit-selling, with store wholesale and retail as a secondary channel.

Core Challenges

Low visit efficiency and costly online orders

The traditional visit-plus-delivery model meant reps also handled phone orders from customers, so each rep visited only around ten-plus accounts a day, with low efficiency and low coverage. The owner tried a third-party micro-store for online orders to cut phone volume, but found it required daily double entry and frequently caused overselling, raising cost and annoying customers.

Slow retail store order entry and reconciliation

Walk-in retail orders kept growing to 100 to 200 a day, and the legacy inventory software could not keep up with retail order entry, causing delays and lost customers. The store accepted many payment methods, cash, WeChat, Alipay, and reconciling them took a large chunk of time every day.

Lagging operating data

Data from the retail store, wholesale store, rep visits, and the online micro-store did not sync in real time. To see the day's sales, the owner relied on inner-office staff to consolidate and re-summarize everything manually.

How the System Solved It

A mobile online mall opens a new channel

Using a preset Wangpu store theme in the HaoYeCai cloud ERP suite (the ERP product by Chanjet), the firm quickly built a mobile online mall to open an online sales channel where customers order themselves. Reps invite customers into the mall during visits and set it as a key task, raising channel coverage. Promotions in the mall train customers to order online, cutting phone orders during visits and improving visit efficiency.

Customers order anytime through the mall, and HaoYeCai auto-generates the sales invoice with no double entry. Orders are reviewed on computer or phone, improving online order efficiency and avoiding lost or missed orders.

A smart store for retail

The smart store capability builds a convenient, efficient new-retail experience. Software and hardware work together with scan-to-pay, supporting flexible selling and fast checkout. At retail order entry, items are tapped or scanned in, raising speed, and the system auto-produces a cashier summary listing actual receipts by payment method so the owner reconciles efficiently.

Unified wholesale and retail data

The online mall and offline inventory now stay consistent in real time, so wholesale and retail are managed in one system with online-offline and headquarters-store integration. The homepage shows a live business brief, and wholesale and retail daily reports and transaction flows are produced automatically with no secondary processing.

Measurable Results

Expanded sales coverage

After adopting HaoYeCai, the mobile mall opened an online channel and the firm's sales and delivery coverage grew from the Kuancheng district near Changchun Railway Station to all seven districts of the city, a major widening of reachable market.

Higher efficiency and growing sales

Through 2022, online customer acquisition and ordering via the mobile mall meant sales did not just hold but grew against the trend, up 10 percent year over year. After the retail store adopted the smart store, daily reconciliation efficiency improved by 80 percent, freeing substantial time and reducing errors.

Expert delivery and go-live

Chanjet headquarters provided training, implementation, and delivery through experts who had taken part in product requirement design. A complete delivery process and expert team, plus a headquarters delivery system with transparent, controllable progress, ensured the project went live smoothly.

Conclusion

A distributor that sells through visits, a wholesale store, a retail store, and online cannot afford for those channels to disagree. By adding a mobile mall, a smart retail store, and a single real-time data layer on the HaoYeCai cloud ERP, this Changchun firm turned four disconnected streams into one operation. The payoff was concrete: coverage across seven districts, a 10 percent sales rise in a tough year, and an 80 percent faster retail close. For wholesale-and-retail businesses, unification is not a nice-to-have, it is the growth engine.